Amazing Home Based Business – Uncover 6 Turbo Home Based Business Marketing Ideas

In the 21st century an ever growing number of men and women are establishing and building their own home based business enterprises. Perhaps you are a person who either has just started a home based business or has a home based business you would like to grow and expand. In either event, you may be looking for ways in which you can promote your business through a better marketing plan. Through this article, you are presented with six turbo home based business marketing ideas and you will be on your way towards amazing home based business success.The first home based business marketing idea that you will want to employ is the development of a marketing plan. You need such a blueprint to ensure that you cover all of your bases when it comes to your home based business.The second idea that you will want to consider is to consider engaging the services of a marketing professional to assist you with your promotional needs.The third factor to keep in mind is that you will want to build and develop a dynamic website for your enterprise. This is a magnificent tool when it comes to promoting your business.The fourth idea to utilize when it comes to marketing your home based business is to consider using auction sites on the Net to market your products, as appropriate.The fifth concept you may want to consider and employ when it comes to achieving amazing home based business success in the more immediate future is to develop strategic partnerships with other business enterprises that offer products or services that are compatible to your own.The final idea to bear in mind when it comes to marketing your home based business is to make certain that you have a great mechanism in place to retain customers or clients. Customer or client retention is fundamental to the overall success of your business enterprise not only today but well into the future.

The Auto Transport Broker and The Piracy of The Truck Driver

Have you ever thought about what it takes to run a profitable business? To tell the truth before owning my own auto transport business I never gave it a second thought. Frankly, I think most people are just like me. Many folks just get up in the morning, drive to work, put in their eight hours and go home. The next day they get up and start all over again; it is like being in a rut.You are probably thinking that is cold! Well, fact of the matter is that is exactly how I used to be. When we hate what we are doing, we just go through the motions. Who cares if there is a profit or not, it does not affect me – we think. All we are there for is to put in our time and collect a paycheck that doesn’t go far enough.You are probably wondering what this all has to do with auto transport and the piracy of the truck driver. Well, as employees we had better start caring about the company profits. Think about it for just a minute. If they do not make a profit, we probably will not have a job for long. Have you ever thought about it that way?Auto transport industry is no different…After talking with a truck driver, today this very point came to mind. Our whole conversation revolved around the economics of running our mutual businesses. There are so many pieces to the puzzle; but, one main reason really took the majority of the talk.Today there are too many auto transport brokers out there not doing their job the right way. Greed has set in and taken over all common sense. Their focus is on their commission today and not that of the customer, trucker or industry. There is no looking at the stability of the business for tomorrow, next week or next year.Doing whatever it takes to secure the order they lie, cheat and bait the customer to earn a few dollars. Now I am not saying it is not right to earn money, not at all. The point is that doing business that way is an injustice to all. How you ask?I could really get on my soapbox here and rant for hours. Instead, let us focus on just one area of concern…the truck driver, or as we call them the owner operator.Owner operators do not work for free either!As a business owner, many expenses occur monthly this is called overhead. There are necessary expenditures that keep the truck, office, drivers and other employees “in business”, or employed.The business owner goes into business to make a profit. Sounds reasonable, right? They know what it costs to replace tires, change the oil and other fluids necessary to keep the big rig safe on the roads. There are permits, fuel taxes and surcharges, insurance costs and fuel costs too. Of course we can not forget there are truck payments, trailer payments, and the savings surplus account for repairs.Next they must price out their loads to cover the driver expense, taxes, meals and sometimes-overnight lodging accommodations. Then there needs to be some sort of profit margin so the company can stay in business for the following month.If the business owner is the truck driver as well, he or she must factor in the personal expenses, too. Most have a husband or wife at home with kids. There is the mortgage, power and water bills, telephone, food, insurance and taxes just like all the rest of us.Auto transport brokers must educate the customer…Part of the job of an auto transport broker is to educate the customer. I do not know about you, but before becoming a broker I knew nothing about the industry. We learned by talking with truck drivers who had years of business experience under their belts. By implementing these principles in my own business we have been able to weather the storm of this new economy when others have not.Let me ask you a question…when is the last time you were able to walk into your local supermarket and tell the cashier what you were going to pay for that loaf of bread? Ha…won’t happen will it? Of course not. The market sets the price us consumers will pay for the product and we either buy it or we don’t, right?When auto transport brokers do their job correctly, the customer will understand how the transport business works. They will understand why the prices are what they are. Sure there will be slight differences between brokers. Healthy competition is expected and good in the marketplace.What is not good is when one sector of the industry turns to piracy. By charging the customer an excessive rate then paying the trucking company less than market rates this upsets the apple cart. It makes for an unbalanced industry and forces good people like you and me out of business.Two years ago, we watched as about 75% of owner operators handed in their keys. Some of these hard-working men and women were our friends. Business owners who had provided our clientele incredible service at equitable prices. We had developed friendships. They are real people, just like us. More than once, I cried myself to sleep after listening to the plight of these people and the causes for their decision.Today something has to change. More honest hearted people need to step up to the plate. Hard working auto transport brokers who own their own business need to get back to the basics. Educate the public that more than just diesel prices drive prices; which by the way is on the rise again.You would not work for free…stop asking these business owners to pay you to ship your car! As a broker we are not for the government stepping in to solve an industry’s problems like is so rampant today.However, as an individual auto transport business owner, I’m taking my stand. Education is key and our clients are well-educated, informed and happy. They are happy because their truck driver has a profitable business driven by fair market value.

SEO Copywriting Training – In 1 Week Train to Earn $50K – $75K Per Year As a Web Writer

Many businesses that do business on the web are starting to realize the need for professionally written search engine optimized content. Hence, SEO writing is a freelance writing niche that’s growing by leaps and bounds.It’s a perfect time to learn to write this type of copy because it means more freelance writing work and less competition for those freelance writers who are astute enough to get training in this discipline.What Is SEO Writing?SEO is the acronym for search engine optimization. To explain it in simplest terms, it is about using certain guidelines to write web copy so that a company’s website can get found easier online by web surfers.How Much Can SEO Writers Charge to Write Simple Web CopyThe above is why businesses are glad to pay SEO writers anywhere from $25 to $150 or more for one 350-500 word article. Some other common rates: $15-$35 per 50 to 250-word blog post; $150 for an SEO press release and $25-$35 per page to write simple informational booklets… and on and on.It’s easy to make $100-$250 per day writing SEO copy… when you’re just starting out.The more services you offer, the more money you can make. It’s not uncommon for SEO copywriters to become so busy in the first few months that they either pull back on their marketing or hire other freelance writers to help them meet client deadlines.The 2 Main Reasons It’s Easy to Get Freelance Writing Assignments as an SEO WriterLess Competition: With SEO copywriting training, selling clients on the benefits of your services isn’t nearly as hard as other types of freelance writing. Why? Because clients don’t want to hire a writer, they want to hire a writer who knows about web marketing.And very few freelance writers do. Terms like long tail keywords, the duplicate content penalty, link strategies, organic search and keyword density are foreign concepts.SEO copywriter training teaches you all of this, putting you head and shoulders above other freelance writer without this skill.Client Value: Many businesses focus intently on getting more traffic to their websites. There are a million and one articles on the web about how to do this. But, this misses the mark.With SEO copywriting training, you drive “targeted, buying” traffic to client sites. This increases their ROI (return on investment). Once you help clients to understand this, they will appreciate the value your SEO copywriting skills add to their bottom line – and forward more work your way.The Best Way to Land More SEO Writing JobsIn marketing, there’s the WIIFM principle. What is this? It’s the “What’s In It For Me” principle. That’s what marketing is all about — helping clients to see how you can help them reach their goals. By pointing out to prospects you target that SEO copywriting can get them more sales and leads, you enhance your value to them.Then, you don’t even have to “sell” them; they will be calling you. And the right SEO copywriting training class can provide this – teaching you how to land more freelance writing clients and easily start making $100 to $300 per day as an SEO copywriting services provider.

Can Virtual PBX Really Change How Small Businesses Are Run?

Everywhere you turn these days it seems like the expression “in the cloud” has taken on some strange magnetic pull or force all its own. Web users, business owners and companies of all sizes, are being bombarded with “cloud” or “virtual” services which are hosted on remote servers far removed from one’s place of business.According to Gartner, a well respected information technology advisory and research company, some of the leading cloud providers now include Amazon, Google, HP, AT&T, IBM and Microsoft. In addition, in a recent survey, Gartner found 19% of companies are using the cloud for most of their production computing and 20% use it for storage.However, these cloud services are just, not for storage or computing, we also have other business services hosted in the clouds. Online or Internet fax is growing in popularity as more and more companies and businesses modernize or update their means of communication in our computer driven world. Then you also have virtual phone and PBX (Private Branch Exchange) services for the home office and companies both big and small.Perhaps, the greatest force driving all these “cloud” services, is our insatiable need to be completely portable and mobile in today’s current wireless environment. We simply need the ability to do our work anywhere and at any time – regardless of location. It may even be argued any company or small business without this ability has already lost a competitive edge or advantage over their competitors.This factor is brought home when one considers the benefits of using a virtual PBX vs a conventional land-line system. Going with a cloud based system gives your company much more flexibility and scalability. You can be completely mobile and wireless, regardless of where your employees or salespersons are located.Then you have to factor in the much lower costs of running a virtual system, there’s no expensive hardware to install or maintain. Set-up is almost instant, and there’s only one low monthly fee to pay. Plus, all of these virtual systems are full-featured – you get voice mail, call waiting, message forwarding, online fax… and even a virtual receptionist to handle all your business communications.One of the major drawbacks for most people has to do with online security. How safe will your company’s vital information be when stored on a remote server? Do I really want my information and communications accessible on the web?We all have heard horror stories of sites being hacked and information stolen, but for the most part, online security has improved greatly over the last few years, and the major “cloud service” companies mentioned above are completely professional. Sad truth, most companies store their data on computers, which can be accessed from the Internet, depending on the security measures you have in place, your information could be MORE safe with one of these services supplied by Google, IBM, Amazon or Microsoft.Regardless, anyone running a home office or a business, must consider using the “cloud” to do their computing and storage. The lower costs, the complete mobility, the ease of use, the complete flexibility/scalability, the greater competitiveness and instant set-up… all have to be factored into one’s decision. It is probably a safe bet that in the future, more businesses and companies will be hosting their computing, storage and virtual PBX phone services in the cloud.


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